NUPEPA collection

A piece of Hawaiʻi history, reimagined through the Yeah U lens.

The Nupepa Kūʻokoʻa Vintage Tee features archival-inspired artwork honoring one of Hawaiʻi’s most influential Hawaiian-language newspapers. The front showcases a historic steamship illustration with “Ke Kaua Ma Amerika,” while the oversized back graphic recreates the look of an original 1891 newspaper page.

Finished in a washed brown color with a naturally worn-in appearance, every detail gives this shirt the character of a vintage piece discovered decades later.

• Oversized vintage-inspired fit
• Faded brown wash
• Front and oversized back graphics
• Custom Yeah U woven labels
• Hawaiʻi flag sleeve detail
• Designed in Honolulu, Hawaiʻi

This is history carried forward.

Yeah U — Island Raised. World Ready.